Progress, by conviction.
Making progress work — for business and people.
Founder and business developer in Graz, Austria — also a lecturer, and an engineer at heart. I work at the seam where business, people, and technology meet, and I make sure all three move together.
Who I am
For over 15 years I've built and led digital products and business software — as a developer, a department head, and a founder. The throughline was never the technology itself. It's connecting technology, processes, and the people who have to live with the change, so that it actually sticks.
I'm at home in both rooms: the one where the code gets written, and the one where the business case gets decided. Transformation usually fails in the gap between them. Closing that gap is my work.
I do my best work in cross-functional, international teams — across markets, time zones, and cultures — where creative ideas get pushed until the data backs them up.
Co-founder and CEO of Mashed Software Solutions and co-founder of Vando — I build the business, not just the product.
Teaching New Technologies and Marketing Analytics in the master's programs at FH CAMPUS 02.
TypeScript, React / Next, Node, PostgreSQL — and I still ship when it counts.
Selected work
A Graz software studio I co-founded and built from the ground up — from incorporation to processes, teams, and P&L. We design and ship large-scale business applications and wire together the systems companies actually run on: e-commerce, CRM, CMS, PIM.
Inventory software built for small teams, with AI only where it earns its place: delivery notes captured straight from a PDF or a photo, image-based suggestions for stock movements, automated reorder lists. Not AI for its own sake — AI that removes real busywork.
The inventory app in the Vando family — real-time stock levels, quick counts, and automatic reorder lists for small teams, with AI only where it saves real time.
Career
FH CAMPUS 02, Graz
Teaching New Technologies and Marketing Analytics, and coaching students through their master's theses.
Mashed Software Solutions GmbH
Built the company from scratch — business development, product, and the customer relationships behind it, alongside the engineering.
Manuel Penaloza e.U.
Led several teams on large-scale business applications, with a focus on e-commerce, CRM, and CMS integrations.
Blue Tomato GmbH
Built scalable e-commerce functionality and advocated for technology and engineering practice.
Styria Media Group AG
Ad technology for platforms like kleinezeitung.at and willhaben.at; from 2013, bootstrapping new platforms such as wogibtswas.at and gutgemacht.at with a growing team.
Convictions
Say hello
Based in Graz, Austria. Open to leadership roles, advisory work, and good conversations.